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Coolers Wine Coolers are made to keep bottles of wine at the optimal temperature. They also protect against unwanted humidity that can cause wine to go through a decline and alter its taste. Typically, these sweet drinks are low in alcohol (4% to 6% ABV) and are infused with real fruit juice. But they're not wine. The History of Wine Coolers The wine cooler is an iconic illustration of a trend that has risen to fame and then fallen out of fashion. But what is a wine cooler and how did it become such a popular drink? A wine cooler is made by mixing traditional wine with syrup or fruit juice. This is a refreshing, sweet drink that is perfect for summer. It's also a great choice for those looking to stretch their wine bottles. When the wine cooler was first introduced to the market, it quickly became a favorite drink among adults looking for an easy drink that was refreshing and easy to drink. It was distributed by major distributors such as California Cooler Seagram's and Bartles & Jaymes. In the 1980s, wine coolers were responsible for 20% of all wine consumed by Americans. Their popularity began to decrease in the early 1990s. It was partly due to a change in federal taxes which made it less profitable to mix wine with water. This marked the beginning of the demise of the wine cooler. It was replaced by malt-based beverages such as Zima and Mike's Hard. In the modern era the wine cooler has been getting a makeover thanks to independent wine drink producers who are focused on creating drinks that are high-end and contain a short list of ingredients. They are also making an effort to use more natural fruits and wines. Although it is possible to create your own wine cooler by simply mixing wine with fruit juice or syrup, many prefer to buy ready-made wine cooler drinks. These are available in numerous grocery stores, liquor stores and specialty wine stores. Aside from being practical, these drinks are also a great addition to any picnic or barbecue. These drinks can be served with ice or citrus-infused twists. Some of these drinks may even be frozen, which makes them a great choice for outdoor gatherings. These drinks are perfect for any occasion, as long as you keep in mind the right wine cooler temperature. The California Cooler The 80's brought the first huge wine cooler craze and the brand that sparked the whole process was California Cooler. The bottled concoctions mingled white wine with fruit juice and other favors and became hugely popular. California Bottled Products was the company that created them. It was founded by Michael Crete and Stuart Bewley, his high-school buddy. They handled all the work themselves, including brewing, bottling and sales. In 1984 the company was selling 10 million cases a year. coolers wine led huge wine makers like Gallo to join the game and flood primetime TV with ads featuring their versions of California Cooler. These included the charming old yokels Frank Bartles, and Ed Jaymes. By the end of the decade the product was dead. In 1991, Congress quadrupled the excise taxes on wine from $0.07 per gallon to $1.07 per gallon. This drove up the cost of making a wine-based cooler, and was soon eclipsed by sweet malt drinks that were carbonated like Zima and Smirnoff Ice. However, it is possible that coolers will make their return. With a new generation coming of old age, it could be that they are eager to embrace the irreverent mixture of wine and fruity malt liquor. They might also appreciate the possibility that a cooler could be a great alternative to fridges. A wine cooler can be placed on a patio or deck and has screens that let in cool outdoor air. In addition to being a great wine cooler, this collapsible drink container is also perfect for camping and picnics. It can be folded flat to fit in your trunk, and it's easy to move with a handle on the top and solid wheels. Once it's set up, you can store a large amount of food and drinks into it. It can be used as a chair and keeps your drinks cool. The cooler also comes with a convenient shoulder strap, which makes it easy to carry once fully full. The 80's Craze In the 1980's the wine cooler was all the rage. The fizzy mix of white wine and fruit flavourings was able to rise from insignificance to become the drink that was popular for beach parties, picnics and casual gatherings. The low alcohol content attracted many people, and the beverage became a symbol of relaxed enjoyment. The popularity of wine coolers increased to the point that many large companies entered the market, and a variety of brands were created with various flavors. The most successful of them were Bartles & Jaymes and Seagram's Escapes, who each boasted a wide range of fruity flavors that made them household names. The craze of the 80s for chilled, ready-to-drink concoctions also fueled an increase in the sparkling wine industry. Champagne and sparkling wines were an iconic status symbol for yuppies who wanted to display their wealth and status and a large number of Americans began to drink these bubbly delights on regularly. At the time, these sparkling wines were more expensive than table wine however they were an easy alternative to more hefty, full-bodied whites and reds. In a time where wine snobs were becoming increasingly intolerant of any wine that didn't bear the label “vin de vigne,” these frothy libations allowed vinophiles to get their fix without getting a headache or a sour taste in their mouths. The wine cooler trend began to fade by the end of the decade. A massive tax hike on excise prompted producers to shift from malt base wines to wine drinks, and by 2006 the category was down to less than 1 percent of sales. Today, coolers are making a modest return. Many still refer to these wine coolers as wine coolers, however cocktail enthusiasts call them drinks called spritzers or an aperitif. They are a great means of stretching out the bottle and adding sweetness to a lighter alcoholic drink. They also provide a refreshing drink on warm days. There is no legal definition of a wine cooler, and a lot of items do not contain wine. The Perfect Cooler If you're a wine lover with a large collection or simply looking for a device that will keep your favorite bottles chilled to ideal serving temperature There's a suitable cooler for you. Consider the space available and the quantity of bottles you want to store before deciding on a wine refrigerator. Also, consider whether you'd like a built-in wine fridge that installs within cabinetry or an independent model that can be set up anywhere in your home. Wine coolers are an excellent addition to any kitchen however, they can also be utilized in restaurants, bars hotels, spas, and other beverage-serving establishments. These specially-designed refrigerators are made to keep and chill bottles to an ideal serving temperature and are the most efficient method to ensure that your customers are able to be able to enjoy their drinks to their peak potential. With an array of dual-zone and single-zone options available, it's important to select the best wine refrigerator for your company. If you're just starting out, a single-zone wine cooler is likely sufficient, but as your tastes change, you may need to upgrade to a dual-zone model that can accommodate different kinds of wines at once. The BruTank Portable Bottle Cooler is a great option for wine lovers or those who want a premium wine cooler. This double-walled, vacuum-insulated cooler keeps your bottles of wine chilled for six hours without any ice. It's the ideal cooler for picnics in the park, backyard barbecues and dinner parties. People love the visually appealing design and compact size of this wine cooler, which is perfect for homes with limited storage space. The compressor system of this cooler is loved by customers for its quiet operation and precision temperature control. Many are also pleased with the locking mechanism that offers an added layer of security for wine bottles.